Research and Planning: E4 and the Brief
Introduction:
E4 is owned by the Channel Four Television Corporation. It began on
January 18th, 2001 at 8:30pm. The most viewers that E4 has is
475,000 and that is during the early peak of the day between the hours 17:30pm
and 20:00pm. The programmes that are regularly shown on E4 are;
-
Hollyoaks
-
How I Met
Your Mother
-
Rules of
Engagement
-
Scrubs
-
90210
-
The Big
Bang Theory
-
My Name is
Earl
-
2 Broke
Girls
-
Misfits
-
Made in
Chelsea
-
The
Inbetweeners
-
Alan Carr:
Chatty Man
-
Supernanny
US
-
Switched
-
One Tree
Hill
-
Gilmore
Girls
The primary target audience for E4 are ages 16-34, and the programmes are
mainly focused on female viewers. Other channels owned by Channel Four, are;
-
4seven
-
Film4
-
More4
-
4Music
The film and programmes are also aimed at ages 16-24, because they are on
later TV, usually 8:00pm and 10:pm. The music channel will also be for these
ages because it is more modern and recent music rather than what older ages
prefer.
E Sting:
E Sting, is a competition created by E4, for the public to create a 10
second video with the attitude of E4, and the winning videos will be broadcast
on the UK’s number one channel for younger viewers.
This E Sting is mainly aimed at a younger audience of 16 due to its
content of sweets and how strange it is. However it does contain scenes used
for an older viewer, for example the alcoholic drink and the sweet pole
dancing. I like this E Sting, because it is has a lot of bright colours so it
is very appealing, and it is rather unique, because it doesn’t really make any
sense.
This E Sting is mainly aimed at an audience 20+, because there isn’t a lot
going on imagery-wise so it has a lot of loud noises and sound effects to grab
the viewer’s attention, because visually it’s not very appealing. All that
happens in this video, is a big red button being pressed and a bird flying into
an E4 logo, and the colours are very dull so it wouldn’t grab the eye of a
younger viewer. I like this E Sting, because it is more mature than others that
have been made and there isn’t a lot going on at once so it is less confusing.
This E Sting would be aimed at younger audience of 16, because there are
a lot of bright colours involved and there is a lot going on so the clip is
very whacky and randomly produced. However this E Sting may also be seen as
rather violent, because it involved a girl getting squished by a giant board. I
like this E Sting because unlike the others, it includes a bit of violence, and
the main colour theme is purple, which is the colour of the E 4 logo.
Previous Work in Preparation:
Thaumatrope, Praxinoscope and Zoetrope videos:
Lego Stop-Motion Animation:
The intention of this task was to create a short stop-motion animation
made of lego, to get an idea of what using lego for an animation would be like
and whether or not that’s a material we’d like to use in the future.
Live Action SMA and Inanimate Object Animation:
The intention of this task was to create a stop-motion with any inanimate
object. For my animation I used a piece of paper and an envelope, and made them
move across the paper move across the table and jump into the envelope. This
was to display that you can bring any object to love and make it move in ways
that are impossible to do so until animated.
My E Sting:
For my E Sting I will most likely be using lego for the animation. This
is because it is a lot easier to work with than Claymation, as lego is a lot
easier and quicker to build and construct than clay, as you have to get every
little detail perfect.
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